Fox 7 Spirit of Sharing
Running a successful ad campaign/fundraiser.
Spirit of Sharing - Holiday 2025
In partnership with Central Texas Food Bank. Raising money to help those in need during the holiday season. Click through the below and watch the figure in green grow week over week.
Below, we’ll talk more about how exactly we were able to make this happen.
The Problem:
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
The Opportunity:
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
Context and Constraints:
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
My role:
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
12.5.2025
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12.25.2025
Data that tells a story
With the help of United Heritage Credit Union, our campaign hit regular benchmarks on the way to a $25,975 grand total.
Here's what we raised over four weeks
Social Media
Content strategy and execution to boost awareness. Wrote, produced, shot, edited, and released on social media, combined with paid ad campaigns on Facebook and Tiktok.
Final reel: ‘Last week to donate’ messaging