Running a successful ad campaign/fundraiser.
Spirit of Sharing digital campaign
Generated $26K in donations (87% of $30K goal) in 30 days via campaign strategy + partner activation.
In partnership with Central Texas Food Bank, we raised funds to help feed those in need during the holiday season, driving $26K in donations in 30 days, reaching 87% of a $30K campaign goal before Christmas Day.
Below you can flip through screenshots that capture the fundraiser’s landing page, where we directed all traffic, as more and more of our audience donated to the cause.
The Goal
Raise funds for local shelters to feed families during the winter months.
The Problem:
It’s the holiday season, and times are tough for many. We wanted to help bring a little holiday cheer and a warm meal to the under-served in our community.
The Opportunity:
Leveraging social media presence and content strategy to get the word out locally as well as digitally, to increased awareness and generate leads.
My Role:
Explore interactive visualizations that uncover insights, reveal trends, and help guide informed creative decisions.
Context/Constraints:
Within the context of a limited paid ad spend budget, as well as targeting inconsistencies from broadcast, as we’ve had in previous years, we were still able to put together a winning campaign by meeting our audience where they are today.
12.12.2025
12.14.2025
12.16.2025
12.17.2025
12.18.2025
12.19.2025
12.21.2025
12.23.2025
12.25.2025
Social Media Strategy
Content strategy and execution to boost awareness. Wrote, produced, shot, edited, and released on social media, combined with paid ad campaigns on Facebook and Tiktok.
‘Last week to donate’ variant:
Targeted TikTok paid ad strategy
Targeted Facebook ad strategy
Posting multiple times a week, including deadlines and other encouraging value props to build awareness and actionability.
Data that tells a story
With the help of United Heritage Credit Union, our campaign hit regular benchmarks on the way to a $25,975 grand total.
By increasing strategic posting cadence x2, optimizing messaging for donor segments A and B, and aligning with peak giving days, we achieved a 45% jump in funds raised.” Followed by the visual trend line.
Total Raised (Four Weeks)
$
$
$
Total Amount Raised: