Content Strategist. producer. EDITOR. WRITER.

Available for full-time & contract content strategy and production.

Let’s connect! - justinheller78@gmail.com

Hello there! I’m Justin. I am a content strategist, producer, writer, and post-production specialist. I help SaaS and digital brands turn their complex ideas into content people can understand & act on. My skills include AI prompt engineering. copywriting, brand voice and tone strategy, and leveraging digital tool kits like Figma & the Adobe Suite to create memorable, actionable, and engaging content experiences that drive product adoption, engagement, & brand trust.

My approach

– Understand user + business needs
– Build narrative structure
– Execute across formats
– Iterate based on feedback performance

Case Studies

Docusign logo with black text and a colorful geometric icon

Creating and optimizing powerful content to drive product adoption, lifecycle campaigns, and customer acquisition, as well as datasheets, product evangelism instructional scripts, & more.

Docusign datasheet for Salesforce showing statistics, benefits, and use cases for eSignature integration.

Datasheets

Product datasheet for Docusign CLM Connector for Coupa, including product features, supported use cases, modules, objects, and contact information.
A datasheet titled 'Easily Send and Sign Agreements with DocuSign eSignature,' showing results such as 1.6 million customers, 76% agreements completed in less than 24 hours, 41% agreements in less than 15 minutes, millions of transactions per day, over 1 billion transactions across 180+ countries, 44 supported languages, and 14 languages supported by the signing experience.

Navigator - FIGMA Step-through workflow

I wrote, proof edited, and updated the company’s internal product adoption datasheet archive, from impact metrics to copy, and then worked with internal design team to implement.

Creative media services and local news creative services: Segment production, camera production, and post production, creating digital content that is exciting, actionable, accurate & informative.

Editing. Sound. GFX. FILM PRODUCTION

Production Reel

A film slate being held in front of a blurred background of two people, with the slate displaying details including scene number, take number, time code, and names of cast members.
Logo of FOX Local with large white text on a navy blue background.
Sign that says 'The Sports Office' in white letters on a dark background.
A smiling woman with blonde hair wearing a blue sleeveless top, with a background featuring the map of Texas, a heart, and the text 'Tierra's Texas' in colorful letters.
A colorful sign with the text 'FOX 7' in blue at the top and 'español' in white on a red background below, featuring a decorative border with yellow, green, red, and blue triangles.

*Logos shown: A few significant franchises/campaigns that I’ve produced, promoted, or both.

Check out my case studies for more!
Case Study 1: Fox 7 Español
Case Study 2: Fox 7 Spirit of Sharing
A man in a beige suit sits at a wooden desk with a vintage typewriter and microphone, in front of a black curtain with large white text that reads 'THE NEWS WITH CASEY CLAIBORNE'.

Produced a new/old segment. Turning today’s headlines into a classic-style broadcast, inspired by the early days of broadcast news.

the news with casey claiborne

Extreme Weather Open:

Logo for Growth at Scale podcast by Mavan, featuring a stylized microphone with at sign (@) symbol, on a black background with white and orange text.
MAVAN.com

Leveraging AI-powered prompt engineering to create engaging supplemental content each episodes of MAVAN’s Growth@Scale podcast. Below are links to some episodes I worked on.

Episode samples

Josh Lu (Episode 33)

Scaling for Success in the Gaming Industry - Article

Lindsey Dillon (Episode 36)

Blog + Full Episode (Spotify)

Moshi Blum (Episode 44)

Change the way you think about building companies

UX + Product Design

Mobile phone screen displaying an illustration of a person holding a dollar bill, with colorful abstract shapes in the background, and a section promoting earning more through skills.
Mobile app screen offering options to add job details for income tracking, including setting weekly earnings at $675, paid monthly, with options to unlock average daily earnings, last month earnings, and earnings for the current month. Options to export data as CSV or proceed with the action.
Mobile phone displaying a financial app with a line graph and balance, with text prompting to review income and connect bank account, on a white background.
A mobile app screen with an illustration of a green dollar bill and a hand with gold dots in the background, encouraging users to earn more cash.
Illustration of a hand with money, surrounded by colorful abstract shapes, with text promoting increased income and cash rewards.
Multiple promotional graphics for a financial app, featuring a smiling Black man holding a smartphone with the app's logo, and text encouraging income stability and app downloads.

Ad Microcopy

A

B

*All design copy created by me.

testimonials

“I worked with Justin on key initiatives at the company around our thought leadership and impact work, and Justin was fantastic to work with throughout... He thoughtfully listens, carefully considers the content, and skillfully translates what he’s heard into copy that is engaging, impactful, and true to the brand voice and mission.”
— Lexi Gervis, Ph.D., Director of State Ventures
“As a Senior Partnerships Manager, I relied on Justin to collaborate and deliver on key initiatives and content projects for our partners...Efficient, effective, easy going yet driven, and expertise in projecting the proper audience voice are just a few of his many talents. We would not have had the 160% growth on our partner channel without him!”
— Sarah Wesley, Director of Partnerships

ARcHIVE & additional samples

Tap here to view my original writing portfolio from my time writing product reviews, professional blogs, sports columns, and arts & entertainment articles.

Below, you can see some more of my early writing/content creation, including a brand voice & tone guide and my first published non-fiction book, available on Amazon.

Book listing for '50 Things to Know About Acting: Reflections on the Craft of Acting: 50 Things to Know Career' on Amazon, featuring a book cover image with red curtains and chairs in a theater setting.
  • Snow-capped mountain peak illuminated with orange light against a dark, cloudy sky.

    Check out my original writing portfolio from my early days of blog posts, reviews, and articles across various industries.

    original porfolio
  • Sunset over Yosemite Valley with tall granite cliffs and snow-capped mountains, partially cloudy sky with orange and purple hues.

    A branding guide is a crucial resource for any business. I work closely with your leadership team to craft a comprehensive branding guide to be used as branding resource both internally & externally.

    'Steady' branding guide
  • A bookshelf filled with various hardcover and paperback books, some with visible titles in German and English.

    I am also a published author of non-fiction. I wrote this book about my experiences acting professionally, which is for sale on Amazon, and you can check it out here.

    Take me there

Let’s Connect!

Email: justinheller78@gmail.com Phone: 210.487.0103